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Hey, I’m Liam, a Digtial Product Designer

I translate business objectives and people’s needs, into design-solutions that deliver value, and spark emotion.

Currently working at New Story, a Digital Creative Agency at the coast of the Netherlands. Strengthening their team as a Designer. I’m passionate about reflecting on and sharing my experiences in the creative field, through design, writing and drawing.

A profile picture of Liam He's introducing his portfolio with a smile.


Case Studies

Business Administration Optimization


Streamlining the business administration processes of four specialized companies


A universal application that connects the different administrational processes seamlessly, while companies are still able to operate independently.

Managing business administration processes for multiple companies with a single tool.

Production Overview

Gaining insight into all production processes


Revising the order overview, that enables to keep track of production processes and activities. During the project, I was in charge of the exploration of design possibilities.

An interactive solution that shows progression of production orders and activities.

Catalog Builder

Making the creation of catalogues centralized, online, up to date, and automated

2020 – 2021

Reshaping the current product catalogue production process. I provided the overall user experience with an intuitive user interface and visual design.

Catalog Builder, a digital solution for creating both digital and print catalogues. Showing screens that are included in the solution.

Banner Builder

Optimizing the creation of marketing banners


Adopting, semi-automating, and digitalizing marketing campaign banner creation processes. During this project I was entrusted with the user experience, -interface, interaction and visual design.

Banner Builder, showing digital created banners. These can be added to the orderlist, and are ready for use on print and web..

Design Process

What I do on a daily basis

The process I follow is heavily dependent on what project I create for. Since every project is unique in its way, a flexible, iterative process should be attended which is contextual and suitable for the project’s needs. To give a visualized indication of the most common phases I go through during projects, see the following.

Illustration of a few pieces of paper that are investigated by a magnifying glass. Referring to the 'Discovery' stage of a project.


Understanding the problem space and questions

Starting every project of with a detailed brief. It is vital to have a holistic understanding of the problem, question, and project at hand. This ensures me to gain a clear vision of the scope of the project.

Illustration of pencil, paper and ruler. Referring to the 'Strategy' stage of a project.


Aligning the business- and people’s needs

People’s needs are as important as those of the business. Research is conducted where there’s room. Aligning every stakeholder their needs. Creating a firm foundation for exploring possible design-solutions. By this practice, all needs can equally be met.

Illustration of an iMac displaying a variety of tools. Referring to the 'creation' stage of a project.


Translating insights and strategy into design-solutions

Synthesizing all information into concepts, and transforming those concepts into design-solutions. Desirable for the people and viable for the business. Iterations finally lead to the visual design and documentation, which is handed over to development.

Illustration of a development cycle. Referring to the 'Implementation & Iteration' stage of a project.


Close cross-functional collaboration

The feasibility is important for the technical landscape the solution will be implemented in. Close teamwork with engineering enables us to launch the software solution. From there on, we iterate for further improvements and growth.


How I improve myself and the process

These are the principles I find – professional – growth in. Although processes differentiate, these principles can always be applied. They enable me to get out the best, while continuously learning.


Reflection & evaluation

After every project, I reflect and evaluate myself and my applicated way of working. This helps me to learn from myself and design more efficiently.


Learn & invest

As design is where my heart is, constantly investing in the journey, keeps me sharp and enables me to expand my knowledge rapidly.


Thorough work ethic

Always striving for the best results. Keeping a keen eye on the details. Continuously iterating on designs to provide the best solutions.


Communication is key

Enables me to avoid misconceptions. Validates assumptions, information, and questions. Ensures delightful and great collaborations, with anyone.


Perfect process striving

Despite the fact that practice always turns out different from theory, I tend to challenge that. Staying open minded, thinking outside of the box, searching for alternatives, to strive for the perfect process, all day every day.


Always try to validate

When assumptions, hypotheses, and information is validated, project progress becomes data-driven. The deeper you go into a problem or project, the more revisions you can save yourself. The more empathic the solution becomes.


How others experience me

“Eager. If someone’s eager it would be Liam. Participating in a range of courses to upgrade his knowledge in UX/UI design not being the only thing he’s eager about. Eager to translate the business requirements into a user-friendly, intuitive interface. The sum of this results in easthetic visualizations of the customer journey, which we experienced as an excellent point for take off in our software development process.”

Rob Hill

CEO, Linx-IT Solutions bv

“Liam understands by nature, that design forms the fundament of the message, in order to move the heart.”

Hans Jonker

Founder & CEO, Jonker Advies