User Experience Design
User Interface Design
A short heads up
Since I’m bounded to a nondisclosure agreement, there are no specific client- or team member names mentioned throughout the portfolio and case studies. When names do show, there are additional agreements made with the client/person at hand.
Linx is part of a full service company, primarily for marketing communications of retail chains. One of our sister companies focus themselves around the production of those materials.
In the past, an order overview was created. Functioning to track and get all production activities for their clients done, before their deadlines. Back then, the need for such an overview was high and came around the corner rapidly.
Markets, processes, and needs change over time. The current order overview has fallen out of context since all of these three points have made the shift. Unfortunately, it no longer fits in the process as it currently is established.
Receiving the question from the CEO to tackle the problem, explore possibilities, identify issues related to the project, and finally, come up with a detailed design.
There already is a tool that provides the users assistance with keeping track of production processes. Since the users have integrated the current tool within their daily workflow, despite the fact that it generates multiple pain points, the challenge is to make sure they recognize the tool in a way, with improved UX and a better fit within the current landscape.
Overall, for our sister company. The primary users of the eventual tool are their project managers and lead production process trackers. Secondly, DTPers, graphical designers, and everyone else that is involved with, and needs overview of all production processes, are those for which the tool is created for.
My responsibility during this project was to explore and iterate on possibilities. I was in full charge of the user experience and -interface design. In the first stages of the project, I did thorough end-user research and aligned the business needs with those of the users and other relevant stakeholders involved.
The goals of the first iterations were to explore possibilities, with the idea to eventually replace or revise the current order overview, with generated concepts.
To understand the problems, I consulted the experts, users and stakeholders involved in the current overview. I wanted to gain knowledge on the user- and business goals.
Accessible research opportunities
This was the perfect opportunity for qualitative research. Due to the fact that I had access to our sister company’s employees, I was able to gain insight on the users their experiences, motivations, pain points, and workflow.
Currently, I am not open to new work, but feel free to contact me anyways for a good conversation. Loving to talk about inspiring challenges and ideas.
+31 6 138 28 668