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Hey, I’m Liam a UX-UI Designer

I translate business and people’s needs, problems and projects, into valuable, useful design-solutions.

Interaction, UX, UI design, and the psychological science behind it is where my heart is. Currently working at Linx-IT Solutions bv as their in-house UX-UI Designer. Optimizing marketing communication processes of large retail chains, near Amsterdam. Loving the variety in challenges they brings to the table, while simultaneously, rapidly educated about business processes.



Case Studies

Production Overview

Gaining insight into all production processes


Revising the order overview, that enables to keep track of production processes and activities. During the project, I was in charge of the exploration of design possibilities.

Catalog Builder

Making the creation of catalogues centralized, online, up to date, and automated

2020 – 2021

Reshaping the current product catalogue production process. I provided the overall user experience with an intuitive user interface and visual design.

Banner Builder

Optimizing the creation of marketing banners


Adopting, semi-automating, and digitalizing marketing campaign banner creation processes. During this project I was entrusted with the user experience, -interface, interaction and visual design.

Design Process

What I do on a daily basis

The process I follow is heavily dependent on what project I create for. Since every project is unique in its way, a flexible, iterative process should be attended which is contextual and suitable for the project’s needs. To give a visualized indication of the most common phases I go through during projects, see the following.

Design Process Discovery Phase Icon

Understanding the problem space and questions

Starting every project of with a detailed brief. It is vital to have a holistic understanding of the problem, question, and project at hand. This ensures me to gain a clear vision of the scope of the project.

Design Process Strategy Phase Icon

Aligning the business- and people’s needs

People’s needs are as important as those of the business. Research is conducted where there’s room. Aligning every stakeholder their needs. Creating a firm foundation for exploring possible design-solutions. By this practice, all needs can equally be met.

Design Process Ideation and Design Phase Icon

Translating insights and strategy into design-solutions

Synthesizing all information into concepts, and transforming those concepts into design-solutions. Desirable for the people and viable for the business. Iterations finally lead to the visual design and documentation, which is handed over to development.

Design Process Impelementation, Iteration and Launch Phase Icon

Close cross-functional collaboration

The feasibility is important for the technical landscape the solution will be implemented in. Close teamwork with engineering enables us to launch the software solution. From there on, we iterate for further improvements and growth.


How I keep improving myself and the process

These are the principles I find – professional – growth in. Although processes differentiate, these principles can always be applied. They enable me to get out the best, while continuously learning.


Reflection & evaluation

After every project, I reflect and evaluate myself and my applicated way of working. This helps me to learn from myself and design more efficiently.


Learn & invest

As design is where my heart is, constantly investing in the journey, keeps me sharp and enables me to expand my knowledge rapidly.


Thorough work ethic

Always striving for the best results. Keeping a keen eye on the details. Continuously iterating on designs to provide the best solutions.


Communication is key

Enables me to avoid misconceptions. Validates assumptions, information, and questions. Ensures delightful and great collaborations, with anyone.


Perfect process striving

Despite the fact that practice always turns out different from theory, I tend to challenge that. Staying open minded, thinking outside of the box, searching for alternatives, to strive for the perfect process, all day every day.


Always try to validate

When assumptions, hypotheses, and information is validated, project progress becomes data-driven. The deeper you go into a problem or project, the more revisions you can save yourself. The more empathic the solution becomes.