Hey, I’m Liam a UX-UI Designer
I translate business and people’s needs, problems and projects, into valuable, useful design-solutions.
Interaction, UX, UI design, and the psychological science behind it is where my heart is. Currently working at Linx-IT Solutions bv as their in-house UX-UI Designer. Optimizing marketing communication processes of large retail chains, near Amsterdam. Loving the variety in challenges they brings to the table, while simultaneously, rapidly educated about business processes.
Work
Case Studies
Production Overview
Gaining insight into all production processes
2021
Revising the order overview, that enables to keep track of production processes and activities. During the project, I was in charge of the exploration of design possibilities.
Catalog Builder
Making the creation of catalogues centralized, online, up to date, and automated
2020 – 2021
Reshaping the current product catalogue production process. I provided the overall user experience with an intuitive user interface and visual design.
Banner Builder
Optimizing the creation of marketing banners
2020
Adopting, semi-automating, and digitalizing marketing campaign banner creation processes. During this project I was entrusted with the user experience, -interface, interaction and visual design.
Design Process
What I do on a daily basis
The process I follow is heavily dependent on what project I create for. Since every project is unique in its way, a flexible, iterative process should be attended which is contextual and suitable for the project’s needs. To give a visualized indication of the most common phases I go through during projects, see the following.
Discover
Understanding the problem space and questions
Starting every project of with a detailed brief. It is vital to have a holistic understanding of the problem, question, and project at hand. This ensures me to gain a clear vision of the scope of the project.
Strategize
Aligning the business- and people’s needs
People’s needs are as important as those of the business. Research is conducted where there’s room. Aligning every stakeholder their needs. Creating a firm foundation for exploring possible design-solutions. By this practice, all needs can equally be met.
Create
Translating insights and strategy into design-solutions
Synthesizing all information into concepts, and transforming those concepts into design-solutions. Desirable for the people and viable for the business. Iterations finally lead to the visual design and documentation, which is handed over to development.
Implement
Close cross-functional collaboration
The feasibility is important for the technical landscape the solution will be implemented in. Close teamwork with engineering enables us to launch the software solution. From there on, we iterate for further improvements and growth.
Principles
How I keep improving myself and the process
These are the principles I find – professional – growth in. Although processes differentiate, these principles can always be applied. They enable me to get out the best, while continuously learning.
01
Reflection & evaluation
After every project, I reflect and evaluate myself and my applicated way of working. This helps me to learn from myself and design more efficiently.
02
Learn & invest
As design is where my heart is, constantly investing in the journey, keeps me sharp and enables me to expand my knowledge rapidly.
03
Thorough work ethic
Always striving for the best results. Keeping a keen eye on the details. Continuously iterating on designs to provide the best solutions.
04
Communication is key
Enables me to avoid misconceptions. Validates assumptions, information, and questions. Ensures delightful and great collaborations, with anyone.
05
Perfect process striving
Despite the fact that practice always turns out different from theory, I tend to challenge that. Staying open minded, thinking outside of the box, searching for alternatives, to strive for the perfect process, all day every day.
06
Always try to validate
When assumptions, hypotheses, and information is validated, project progress becomes data-driven. The deeper you go into a problem or project, the more revisions you can save yourself. The more empathic the solution becomes.