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Hey, I’m Liam a UX-UI Designer

I translate business and people’s needs, problems and projects, into valuable, useful design-solutions.

Interaction, visual, UX, UI design, and the psychological science behind it is where my heart is. Loving the challenge, eager to learn and explore. Currently working at Linx-IT Solutions bv as their in-house UX-UI Designer. Optimizing marketing communication processes of large retail chains. Near Amsterdam.



Case Studies

Production Overview

Gaining insight into all production processes


Revising the order overview, that enables to keep track of production processes and activities. During the project, I was in charge of the exploration of design possibilities.

Catalog Builder

Reshaping the catalog production process

2020 – 2021

Making the creation of catalogs and folders centralized, online, up to date, and automated. I provided the overall user experience with an intuitive user interface and visual design.

Banner Builder

Optimizing the creation of marketing banners


Adopting, semi-automating, and digitalizing marketing campaign banner creation processes. During this project I was entrusted with the user experience, -interface, interaction and visual design.

Automated Digital Content Banner Builder Artwork Creation

Design Process

What I do on a daily basis


Understanding the problem and questions

Starting every project of with a detailed brief. It is vital to have a holistic understanding of the problem, question, and project at hand. This ensures me to gain a clear vision of the scope of the project.


Research, aligning business and user needs

User needs are as important as those of the business. Research is conducted where necessary. Aligning every stakeholder their needs. Creating a firm foundation for exploring possible design-solutions. By this practice, all needs can equally be met.


Synthesizing insights into

Foundation established, insights gained, needs aligned. Synthesizing all information into concepts, and transforming those conscepts into design-solutions that solve the problem or question at hand.


Translating concepts into usable design-solutions

Concepts are translated into visual design-solutions. Making them desirable for the users, viable for the business, and feasible for the technical landscape where the solution will be implemented.


How I keep improving myself and the process


Reflection & evaluation

After every project, I reflect and evaluate myself and my applicated way of working. This helps me to learn from myself and design more efficiently.


Learn & invest

As design is where my heart is, constantly investing in the journey, keeps me sharp and enables me to expand my knowledge rapidly.


Thorough work ethic

Always striving for the best results. Keeping a keen eye on the details. Continuously iterating on designs to provide the best solutions.


Communication is key

Enables me to avoid misconceptions. Validates assumptions, information, and questions. Ensures delightful and great collaborations, with anyone.


Perfect process striving

Despite the fact that practice always turns out different from theory, I tend to challenge that. Staying open minded, thinking outside of the box, searching for alternatives, to strive for the perfect process, all day every day.


Always try to validate

When assumptions, hypotheses, and information is validated, project progress becomes data-driven. The deeper you go into a problem or project, the more revisions you can save yourself. The more empathic the solution becomes.